Digital Blog

Facebook’s Advertising Generation

Facebook has finally decided to follow the Google style with it’s new advertising strategy! The social networking giant is not trying to reinvent the wheel when it comes to online advertising, nor are they doing anything overly innovative however – making the transition from advertising as a message-delivering medium to a platform for social sharing is a radical departure for the normally traditional online giants. 

Facebook’s new strategy aims on turning partners (brands/advertisers) into better social media communicators and gets Facebook members to start recommending and sharing advertisers as much as they do their holiday pics or what they are having for lunch.

For the Google vs Facebook comparisons? Google built an empire, however that empire started with a tool which although offered a great service – it didnt generate any revenue. Google at first didn’t know how it would make money. Founders Larry Page and Sergey Brin figured that if they built a better mousetrap, the money would eventually flow. And it did. Facebook have done the same. Facebook figured out that if it got enough people on board and continually improved it’s social network, eventually it would figure out how to make money.

In 2007 they introduced their first, clumsy advertising platform – which has not evolved much howeverr Facebook are certainly cashing in. Now, however, Facebook’s ad strategy is becoming clear. And it’s not only brilliant, it’s unexpected. Facebook’s strategy, like Google’s, is to not only improve its network and experience, but improve the advertising as well. Now, that’s not so clever, admittedly. The really interesting part is the way Facebook plans to improve it: by making brand Pages better.

Why? Facebook doesn’t make a dime on any of the Pages set up by advertisers. As a marketer, you could do quite well for yourself by running a brand Page and never buying a single ad. But you could only do so well. The reason you will have to buy ads on Facebook goes to the heart of why you need to advertise in the first place. The Digital Agency are always learning and researching the best ways for brands to capitalise on the growth of social media and the changes that Facebook put in place. Contact us today to discuss what you can do.

Last week Facebook are announced 2 new updates to their platform. No 1 – Expandable ad units. No 2 – new metrics to tell you ‘what people are talking about’. We will continue to utilize these new tools with our clients and let you know how it goes!