Digital Blog

Video ads- more than just an ad?

Some of the online marketing videos we’ve started seeing today are more like short movies than interruptive ads, and that’s a fundamental shift from traditional advertising. Up until now, the majority of the video ads out there (both on TV as well as on the web) revolve around a product or a service and are placed in between TV shows and movies. In this context, the TV shows and movies are the valuable content worth watching, and the ads are trying to steal minutes from your precious time to sell to you.

Now, we are seeing video ads that are the actual content and revolve around something bigger than a product or a service — something a viewer would actually care about. This new generation of video marketing has swept us with its thought-provoking nature because it introduces content that, as AdWeek reporter Tim Nudd says, “makes you believe people don’t have short attention spans after all.”

We find this new genre of video very compelling as a way to engage with both B2B and B2C customers. An interesting trend evolving is the influence video has on decision making and engagement.

Paul B our SEO expert says that Google rates video higher in its search algorithim too. One of the trends these days is to turn the traditional short video into a movie (see link).