‘News’ Category

Video ads- more than just an ad?

Some of the online marketing videos we’ve started seeing today are more like short movies than interruptive ads, and that’s a fundamental shift from traditional advertising. Up until now, the majority of the video ads out there (both on TV as well as on the web) revolve around a product or a service and are placed in [...]

SOPA and the internet blackout

So Wikipedia, Reddit and Boing Boing are only three of the big names confirming they will be going ‘black’ on January the 18th…. but why? PIPA, the Protect IP Act in the US Senate and SOPA, the Stop Online Piracy Act, have been presented as a way to protect movie studios, record labels and others [...]

Social media influences purchase behaviour

The purchase cycle has changed dynamically in this generation due to the influx of digital sources now available for scouring information. What do you do before making a ‘major’ purchase? Do you call a friend? Search on Google? Post on Facebook? Buy a magazine? Depending on the purchase you may have lots of information at [...]

Facebook’s Advertising Generation

Facebook has finally decided to follow the Google style with it’s new advertising strategy! The social networking giant is not trying to reinvent the wheel when it comes to online advertising, nor are they doing anything overly innovative however – making the transition from advertising as a message-delivering medium to a platform for social sharing [...]

A lot can happen online in 60 seconds

The online world has connected everybody together on numerous devices. You can access the World Wide Web at home, on the road, in your car, in the office and even in the bathtub or through your refrigerator if you really feel the need to! This dynamic growth of connectivity allows a lot of things to [...]

Links last longer on YouTube than Facebook?

Spreading content around the web? Which social media platform will give you the longevity you crave? When trying to spread content around the web, where you post your links really does matter. A recent study by link-shortening service Bit.ly reveals some interesting statistics about the rise, fall and fizzle out time of these links depending [...]

Facebook for iPhone gets privacy upgrades

Facebook updates its iPhone app with a lot of new security features which mirror the enhancements to it’s new site facelift.

With the new Facebook for iPhone 3.5, you can tag your friends and places in posts, and share external links from the web view. It also makes it easier to control who can see each post you make (like on Facebook.com). With a huge percentage of users now accessing social networks through their iPhones,these updates were essential for the continued safety of its users as well as driving sustained usability into the pockets of people all over the world.
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Retailers to introduce ‘try-on’ fees?

Australian retailers introduce charging consumers to try on clothes. The recent battle between bricks and mortar traditional retailers and ‘clicks’ and mortar online retailers has come to a serious peak! With their backs against the wall, retailers are feeling forced to employ ‘charging to try on clothes’ strategies as they can no longer afford to [...]

NZ online ad spend increases again!

Search market grows 22.9% and display 29.6%! According to the IAB PwC Online Expenditure report for Q2 2011 – ad spend is up 19.46% year on year to a total of $84.15m. If you think that figure is startling… it is up from $68.12m in the first quarter of the year, that’s an increase of [...]