‘Social Media’ Category

Social Media and B2B marketing

We know that social media marketing is an important part of the digital mix. This survey from B2B online suggests that Linkedin is the most widely used. The report focuses on “Which of the following social media methods does your company currently use for your b2b marketing (i.e., not personal use)?” LinkedIn, Facebook and Twitter are virtually tied [...]

Measuring social influence

As more and more businesses start using social media to market and talk to customers, understanding the reach and influence of those customers is becoming more important. This has seen a wave of start ups developing algorithms to help brands, social media managers and PR agencies identify influencers and highlight their online reach. However measuring [...]

What the hell is PINTEREST?

This was a not so carefully worded question from a CEO friend of mine recently and to be fair, it was kind of tricky describing where Pinterest fits. I find alot of CEO’s and marketing directors are coming on board with how to leverage facebook and other digital assets, but now they’re confronted with the [...]

One Hour Per Second

Ever wonder how much content is loaded to YouTube? YouTube has officially hit a HUGE milestone….. every second and hour of video content is uploaded to YouTube! That means 24 hours every 24 seconds That means a decade a day! That me….. you get the picture. Video content is still a digital marketers paradise.

Social media influences purchase behaviour

The purchase cycle has changed dynamically in this generation due to the influx of digital sources now available for scouring information. What do you do before making a ‘major’ purchase? Do you call a friend? Search on Google? Post on Facebook? Buy a magazine? Depending on the purchase you may have lots of information at [...]

Facebook’s Advertising Generation

Facebook has finally decided to follow the Google style with it’s new advertising strategy! The social networking giant is not trying to reinvent the wheel when it comes to online advertising, nor are they doing anything overly innovative however – making the transition from advertising as a message-delivering medium to a platform for social sharing [...]

Links last longer on YouTube than Facebook?

Spreading content around the web? Which social media platform will give you the longevity you crave? When trying to spread content around the web, where you post your links really does matter. A recent study by link-shortening service Bit.ly reveals some interesting statistics about the rise, fall and fizzle out time of these links depending [...]

Facebook for iPhone gets privacy upgrades

Facebook updates its iPhone app with a lot of new security features which mirror the enhancements to it’s new site facelift.

With the new Facebook for iPhone 3.5, you can tag your friends and places in posts, and share external links from the web view. It also makes it easier to control who can see each post you make (like on Facebook.com). With a huge percentage of users now accessing social networks through their iPhones,these updates were essential for the continued safety of its users as well as driving sustained usability into the pockets of people all over the world.
(more…)