All Posts Tagged Tag: ‘social media’
Advertisers are not “normal”?
This post certainly struck a cord with me. We often come across clients who have engaged with “fancy-pants” agencies but have become fed-up with them as they keep slamming them on how they need to start using xyz new technology to interact with their customers. We take a pretty pragmatic approach- get the basic right [...]
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Social Media and B2B marketing
We know that social media marketing is an important part of the digital mix. This survey from B2B online suggests that Linkedin is the most widely used. The report focuses on “Which of the following social media methods does your company currently use for your b2b marketing (i.e., not personal use)?” LinkedIn, Facebook and Twitter are virtually tied [...]
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Measuring social influence
As more and more businesses start using social media to market and talk to customers, understanding the reach and influence of those customers is becoming more important. This has seen a wave of start ups developing algorithms to help brands, social media managers and PR agencies identify influencers and highlight their online reach. However measuring [...]
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What the hell is PINTEREST?
This was a not so carefully worded question from a CEO friend of mine recently and to be fair, it was kind of tricky describing where Pinterest fits. I find alot of CEO’s and marketing directors are coming on board with how to leverage facebook and other digital assets, but now they’re confronted with the [...]
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Social media influences purchase behaviour
The purchase cycle has changed dynamically in this generation due to the influx of digital sources now available for scouring information. What do you do before making a ‘major’ purchase? Do you call a friend? Search on Google? Post on Facebook? Buy a magazine? Depending on the purchase you may have lots of information at [...]
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