This post certainly struck a cord with me. We often come across clients who have engaged with “fancy-pants” agencies but have become fed-up with them as they keep slamming them on how they need to start using xyz new technology to interact with their customers. We take a pretty pragmatic approach- get the basic right [...]
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We know that social media marketing is an important part of the digital mix. This survey from B2B online suggests that Linkedin is the most widely used. The report focuses on “Which of the following social media methods does your company currently use for your b2b marketing (i.e., not personal use)?” LinkedIn, Facebook and Twitter are virtually tied [...]
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